“A genius is someone who takes a complex thing and makes it look simple. An academic does the opposite.” ― Robert Fanney
If you want someone to take a decision, make the information easy to understand. If it's complicated, he will feel like it's a bigger decision to make. In sales, simplicity is key!
---
Revision Wednesday
Blog post originally created on June 24, 2008 and can be found here.
No comments:
Post a Comment