Thursday, July 30, 2009

Unhook Yourself from the Matrix

Posted by: Darren Hardy in: SUCCESS

Do you ever get…?

  • Joint pain

  • Stiff back

  • Dry eyes

  • Runny nose

  • Restless legs

  • Tired in the afternoon

  • Angry while sitting in traffic

  • A craving for chocolate

  • Unruly hair

If you experience any of these symptoms, consult your doctor. You may be suffering from—BEING HUMAN!

Last night I walked into the kitchen where my wife was preparing dinner and the TV was on in the background with one of those pharmaceutical companies pitching a newly invented drug to cure a newly invented disease. I was so appalled I looked them up—they have already sold BILLIONS of dollars of their “enlightenment in a bottle.”
I think it is time for us all to wake up and cut the strings to the puppet master that is commercialism.

Quick lesson in commercial marketing:

Step 1: Make people feel inadequate, inferior, ugly, stupid or weak.

Step 2: Reinforce this by pointing out what they lack (something you didn’t even know you lacked until they pointed it out).

Step 3: Then show an artificial contrast—the handsome guy with three makeup artists and painted-on six-pack abs or the airbrushed professional bulimic, I mean model.

Now here is the most delusional and damaging part:
Step 4: They get you to believe that your success will come from their magic potion, new golf club, fully loaded sports car or eye cream; then there is always that “little blue pill” for guys, or my favorite—the new KY Jelly Intense for girls (see ad below).

I’d love it if I could buy my success, fame, self-esteem, good relationships, health and well-being in a nicely clam-shelled package at the local Wal-Mart. But, that’s not how it works.

There is no quick fix, way to lose 30 pounds in 3 days, rub 10 years off your face, make money while you sleep, or too good and still true get-rich-quick schemes.

Stop buying into it; better yet, stop even listening. When you pull back the curtain to the wizardry of commercial Oz, there is just a greasy, overweight, (probably way too hairy) bearded bald guy in a way-too-small leisure suit giggling with delight as he rings the bell and the rest of respond by salivating.

Rouse yourself from your hypnotic stupor and unhook yourself from the mind-melding Matrix. Realize your only path to success is through a continuum of mundane, unsexy, unexciting and sometimes difficult daily disciplines compounded over time, leading to the results, life, and lifestyle of your dreams and desires. But that doesn’t make for alluring book titles, spellbinding infomercials, or direct mail with high response rates.


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